Vet petting a dog

Why Veterinarians Should Target More Millennials as Customers

  Veterinary clinics should focus on promotional products for veterinarians—particularly pet food—especially when they target millenials as their customers. Millennial pet owners account for the biggest share of spending on food for their animal companions. In fact, 35% of all pet owners in the U.S. belong to this generation. The American Pet Products Association (APPA) […]

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