According to the US Chambers of Commerce, some sectors have thrived during this pandemic. These include the delivery service, grocery, cleaning, home construction, and telehealth industries. It makes sense as these sectors cater to consumer needs amid the COVID-19 crisis.
But did you know that the landscaping industry gets included in the list of thriving industries? Yes, most landscaping businesses in different localities have flourished during the pandemic. And it looks like the industry will continue to boom this 2022.
For this reason, make the most of your landscaping business in the new normal. That said, here’s how to boost your profit during this pandemic:
1. Offer a wide array of landscaping services
What’s good about the landscaping industry is that it has a vast array of services to offer. These include lawn care, home gardening, hardscape installation, pavement construction, and house extension services. Sure, you can specialize in one field by offering a specific landscaping service. However, it’s best to provide a variety of services, so you can get more clients and boost your profits. Just make sure to have landscaping contractors with different areas of expertise and all the needed resources to pull off the work.
2. Expand your service area and diversify your client base
The overall success of your landscaping business boils down to getting more clients. If you’re looking to have more customers, expand your service area. Tackle landscaping works not only in nearby communities but other locations as well. While you’re at it, make sure to diversify your client base. If you’re offering landscaping services for residential properties, consider catering to commercial spaces as well. Ultimately, these two crucial steps can give you more clients and boost your profit.
3. Reach out to regular and prospective clients
Amid the pandemic, it’s crucial to study your target market. It takes carrying out research and due diligence to create a list of potential clients and even regular ones. Once you have this list in place, take a conscious effort and deliberate action to reach out to them. First, send some promotional emails to your prospective clients. Second, offer special discounts and exclusive deals to your regular clients. By doing so, more and more clients will avail of your landscaping services.
4. Hold virtual landscaping orientation and classes
Another effective strategy is to hold landscaping orientation and classes during this pandemic. Amid the crisis, many homeowners and even property managers are interested in outdoor landscaping. They are looking to improve their outdoor spaces to boost their property’s value and curb appeal. You can showcase your landscaping knowledge, skills, and expertise through these online orientations and classes. From there, you can subtly promote your landscaping services. Who knows? Some will end up hiring your services.
5. Employ digital marketing campaigns
Digital marketing has become more relevant and paramount during this pandemic. Many businesses have heavily relied on online platforms for promoting their products or services due to the pandemic restrictions. This move applies to the landscaping industry as well. If you’re looking to market your landscaping business, implement online marketing strategies. These include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and social media management.
6. Invest in digital tools and equipment pieces
Your overall business success depends on the quality of landscaping services you provide. As much as possible, you want to make your clients completely satisfied. That way, they can get the value for their money. As such, consider investing in digital tools and equipment pieces to improve your landscaping services. With these in place, your team of landscaping contractors will be more efficient and productive. Most importantly, they will yield quality services that your clients deserve.
7. Push for sustainability and environmental certification
It’s not enough that you push for business profitability. Your goal includes sustaining your business for the long term. That’s where sustainability comes into the picture. As your landscaping business deals with the environment, set sustainability strategies in place. The idea is to sustain your business in the long run while reducing its impact on the environment. In addition, strive to obtain an environmental management certification, so you can set your eyes on sustainability goals and achieve them one day.
At this point, you now know what it takes to boost your landscaping business profit during this pandemic. Consider the valuable recommendations above, from offering a wide array of landscaping services to pushing for sustainability and environmental certification. With all these in place, you’ll be surprised at how you can get more clients and boost your profit amid the crisis. Ultimately, you can kick your landscaping up a notch.
